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Hi, I'm Carol

I am an innovative, versatile,
and collaborative designer

dedicated to crafting visually compelling, intuitive designs that communicate clearly and leave a lasting impact. 

Logo Designs

Tri-Fold Corporate
Brochure Design

I designed a refreshed a corporate brochure that introduced a modern new branding look using the company’s corporate colors, layered shapes, textures, and updated imagery. This redesign helped overhaul the company’s visual identity and was later expanded into other marketing materials, including PowerPoint presentations and social media graphics, to create a consistent brand style across platforms.

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Tucked Inside Panel

Back Panel

Front Panel

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Inside Left Panel

Inside Middle Panel

Inside Right Panel

Holiday Email Campaign

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Simple Joys was a December email campaign created to encourage Millcraft customers to slow down and appreciate the simple joys of the holiday season. The campaign consisted of four emails sent every 5 to 7 days, each featuring seasonal recipes, thoughtful tips, and small reminders to practice kindness and self-care, such as checking in on others and taking time for yourself. The series was designed to create a warm, meaningful connection with customers during the busy holiday season.

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I designed four sets of white paper brochures for different business segments, creating professional B2B marketing pieces focused on educating customers and supporting lead generation. Each white paper was designed to present detailed, solution-driven industry information in a clear and approachable format, helping strengthen the company’s credibility and thought leadership. The layouts balanced strong branding with clean structure and readability to ensure complex content was easy to follow and visually engaging.

White Paper
Brochures
Designs

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Billboard Designs

I designed three billboard campaign series (each consisting of three designs) for a hospital client in Michigan. The first series promoted the Emergency Department, highlighting its connection to a full-service hospital and reinforcing the facility as a trusted choice during emergencies. The second series focused on the launch of the hospital’s new ReadyCare location, emphasizing convenient care at a fraction of the cost of an ER visit. The third series supported a community awareness initiative addressing the rise of youth vaping, encouraging prevention and education to help protect local families.

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about all things design.

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